Tuesday, 17 May 2011

The rise of KIA as a major global competitor

Kia Carens (MPV)
Kia Soul (photo by RMc)
Kia Motors (part of The Hyundai Motor Group) was founded in back in 1944 and in recent years have been sanonomous with reliable, budget motoring but lacking in the European style and build quality pioneered by the VW Group. Since the appointment of Peter Schreyer (designer of the original Audi TT) as Chief Design Officer in 2006 Kia  Motors have gone through a design revolution and are now producing cars that can compete with more established brands such as Renault, Citroen and Vauxhall. All Kias feature the "Tiger Nose" which gives the brand an instant identity along with prominant wailisne, interesting panel surfacing and thoroughly modern light designs. On top of this the introduction of the industry first 7 Year Warranty Kias are now a serious contender for many new car buyers looking for an attractive, practical and reliable.
Kia Soul (photo by RMc)

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